Consumer Complacence is just as bad as Business Complacence.

We often hear stories about many once successful corporations losing their market positions, their customer loyalty and decline at a precipitous rate, eventually going bankrupt or being swallowed by one of their newer competitors. There could be many factors that may push companies towards this state of affairs. Sudden changes in consumer habits, emergence of…

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Why Pokemon Go turned out to be the best tactical move against Facebook by Google!!

Unless you are living under a rock, its impossible that you haven’t not heard of the Pokemon go phenomenon that took over the world these past couple of weeks. Millions of grown men are  reliving their childhood, chasing  little monsters, by walking with their phones scanning the streets for poke-stops and poke-gyms.  There were instances…

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