Another amusing example of ad agencies trying to fool people using statistics. ( I get it, kinda part of the job).
Pepsi are trying to make their case that their product is preferred to Coke using a blind tasting test. In theory its a good play, but the problem here is, at 55% in a binary choice, they are only marginally better than their competition. Almost like a coin toss between the two.
If I were Pepsi, I wouldn’t be bragging about this result. 🙂